KesselsKramer is always a good reminder of design that is not serious. I refreshed my memory with his talk at the Design Indaba in Cape Town, South Africa from March 2016. A few lessons learned: make a fool of yourself, use what is there instead of making things up, don’t take it all to seriously and reframe situations. This pictures is just an example of the things he has made. 

The emotion he provokes the most is a laugh, out loud, or a face of disgust. Visible emotions are longer lasting memories than an ‘aha’. The world of today shows that we want an experience instead of a message, KesselsKramer does not give you an experience but an emotion, isn’t that the core of an experience?

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