Bernie Sanders’ fight to be elected in the USA was remarkable as no one had seen him as a potential candidate. Becky and Zack describe the revolution they tried to start together with Bernie. This politician understood that politics was not enough, he wanted a movement. Just like Obama did in 2008, Bernie worked hard on community organizing as a tool to raise voters, awareness, dedication and power. It was not enough in the end. But the two campaigners, Becky and Zack, share the rules they discovered in their journey in this book. 22 rules that I will not all describe.
I will share one: Rule 11. Don’t let the perfect be the enemy of the big. In other words, if it is not shiny and designed but does fulfill its purpose, work it! In some occasions not having the end design is fine and unnecessary. This rule is a bit scary to me, as a designer, but also challenges me to give it a try. There is a big pro to this rule which is that if it looks unfinished you will get more input from its users to make it work better. In my previous job as spatial designer a finished render could sometimes feel too finished for a client, they saw no room for changes they wanted to make. The question is: what does the thing you present has to represent? Is it the finished design or an idea? Is it about how it works or the looks? Do the looks care in a social revolution?
The social revolution worked, thousands and thousands of people connected with Bernie Sanders’ team of staff and amazing volunteers. Community organizing on a big scale, I am impressed. The book describes internal and external struggles, management decisions and volunteer request, a must read if you want to work on big change!
Bond, Becky and Exley, Zack, Rules for revolutionaries – how big organizing can change everything, 2016.