What Design Can Do 2015, Steve Rura came on stage, creative director at Googles creative suite. Not alone did he show examples of the work he worked on. Also he explain how they work in multi disciplinary teams to get the most efficient outcome. On top of that, google uses a strong human centered design approach. They really go out into their users live life’s to understand their needs. Not just in New York City but also in Cape Town.


The teamwork that Steve pointed at is a topic that google gets rewarded for often. Julia Rozovsky was asked to find out what the perfect team looked like in Google and Charles Duhigg wrote about this in the New York Times. Rozovsky discovered it had nothing to do with which team members were in a team, how divers or similar they are or how many different cultures are in a team. It had everything to do with how the team members collaborated. A short chat at the beginning, everyone is being heard and roles are set and kept. How friendly or professional they treated each other did not matter as long as they had a feeling of social sensitivity. Which basically means that they picked up on sadness, happiness etc. 

In the Ted talk ‘Everyday compassion at Google’ Chade-Meng Tan explains that the nice work ambiance has everything to do with the celebration of compassion at the workspace. They have special compassion workshops because it is good for business. 

This reminds me of the class we got from Fiona Dawn who talked about the need for being seen and have had the opportunity to speak in the workspace.


Class from Matt Marsch

What is Human Centered Design? Do you realize that we, the designers of the future, have a say and responsibility in what we will produce in the future? Is there any other types of design? Or is this it? 

We should use ANABC to define whether it is useful or not what we are doing, because in the end, that is what matters. Who is your Audience? What Needs does it meet? What Approach do you use? What Benefits of your approach will meet the audience? What Competition exists? 

Oh and the expression of a brand should meet the experience people have of a brand. Something I wish I could have said in my former job.

I am not sure if it made me a lot wiser or if it gave me many more subjects to think about. What I can tell you is this. Matt triggered all my senses to go out and about and find answers, for this moment, that I can test. He pushed us to ask the stupid and obvious, I will. The picture above was the conclusion of Matt three principles that will get us there expressed in three shapes.

I could relate what he said to things I have read in both Originals and the Lean Start up from Eric Ries. Like Ries he explained the importance of asking ‘why’ 5 times, to get to the bottom of matters. 

Long story short: ask smart questions!