Upside down

Veitch is hilarious when he elaborates on the difficulty of unsubscribing and responding to spam emails. Next to the hilarious moments it is scary to see how useless some systems have become and how, if you possess a sense of humor, you can turn annoying moments into an opportunity for a funny moment. Turning situations upside down to have a look at them from another side is something we do too little in our society. Just following things that “have always been done this way” is something we are doing too often. 

I plea to you, please ask questions, turn a situation upside down and change perspectives for a second, feel the joy! 



If you work from the inside out, who holds you accountable for doing the right thing?

Froi Legaspi of Citizens UK

Don’t be the blind

Love makes blind. Hatred can grow anywhere. Or nothing is as it seems? 

I am not sure what the real message of the movie is other than that the future we see is not always as it will go. What you see is not the only thing you get, there is many more stories around us. We have to open our eyes and look beyond the first layers that are presented to us. This short movie shows with power how someone can silently develop in an angry creature. Something we don’t always notice because we focus on different aspects. 

I wonder how often designers are tempted to race, scratch the first layers and just leave the rest. While working on a storytelling transmedia project we have to address a wicked problem. Scratching on the problem service did not give any new insights. But while digging we found an underlaying problem that we’re researching at the moment. Thankfully it is not as shocking as this movie shows.

HyperNormalisation – Adam Curtis

After submitting my essay last Monday I decided to turn on a documentary that was named very often in the past weeks: HyperNormalisation from Adam Curtis. I did not really know what to expect other than an interesting vision on our world. The documentary is 2:45 hours long and I couldn’t watch the whole documentary in one go. Not because of the time, but the content had such a heavy weight that I had to stop in between. Adam Curtis portraits a world since the seventies where American presidents closed deals with leaders in the Middle East. The biggest question is: what do people think or know about the deals and other message that are send into the world? The media, a researcher or president tells a story, the one that fits best, not the most sincere story. It can be true, but is often not the whole truth. Curtis connects the development of terrorism against the west to the development of the internet. First a medium and now a new world. What started as a corporate world became the world where people share lives and organise attacks. The story of the development of the suicide bomb really gave me the shivers. First used to get the Americans out of the Middle East it has grown to killing innocent people. The Islam does not approve it in their religion, until an Egyptian leader said it was ok. The idea that there is a logic development behind the horrifying act of blowing yourself for the sake of …. I don’t even know what.


This documentary is one I will think about for a little while. There were so many elements in here that I might need to watch it a second time. It made me wonder who we have to address in the world to find out what the truth is. Or maybe I don’t want to know the truth all the time? The way presidents think they can use situations and people to gain more power made me sick to my stomach. Back in the days you would go over with a sword and tell the other leader you didn’t approve, now we fight sneaky on innocent peoples grounds for our own good. (yes I mean the war in Syria where so many leaders try to show their power)

I am afraid sometimes. The hatred you see growing because people feel unheard, the astonishment when Trump wins (haven’t we just closed our ears for too long?) and the unwelcoming behaviour we address towards people who are ‘different’. This defensive behaviour makes me standing strong in my believe that I have to try in as many ways as possible to generate a more respectful approach towards each other. And I ask the leaders in our countries to listen closely and portray a STRONG person who can lead the country. Because especially as our world becomes more and more connected we seek the feeling that our country needs a vision. In Holland we vote coming March after four years of calm politics, but the people want a stronger person as our president, please don’t let hate and lies win.