Burberry has never before been an inspiring brand to me. Until they reintroduced their heritage, changed the tone of the brand and started to find fascinating collaborations between fashion and other art forms. In an old warehouse, they exhibited the new collection together with amazing photography of the United Kingdom from the seventies. The details in light, images and the dressing of the building gave an extra dimension to the clothes. The different outfits referred to classic English wear combined with contemporary sizes and processing techniques.
This is a way of showing and positioning a brand that amazes me. It makes me happy to see how they have turned themselves around and keep using the rich heritage of the country to which they belong.