Anne Miltenburg is a Dutch designer who wrote the magic words in Dude magazine that made me decide to go and study service design. Now you might wonder what the words were. Let me explain something else first. During my bachelors degree I was called a ‘commercial girl’ but in a commercial company I would have been ‘too artistic’. I just really like the combination of doing good, making art and still having a social impact. Now I get to the magic words: the world is not binary, there are many numbers between 1 and 0, in design terms: you don’t have to be either profitable or social, you can be both. I share with you owner of The Brandling, a company that empowers entrepreneurs all over the world to set up their brand, writer and designer: Anne Miltenburg.